About

From food stamps to
saving companies billions.

I’m Robert, founder of America’s #1 credit card processing auditing firm, author of The Great American Heist, and a former insider at the world’s largest credit card processor. I came up from nothing, built three companies from the ground up, and over the last sixteen years my firm has saved companies billions. I also learned the hard way that winning at business while losing your life is not winning. This is how I got here, and why I give all of this away.

Robert L. Day, The Unfrustrated CEO
Billions
Saved for clients
16
Years, zero complaints
200%
Money-back guarantee
3
Companies built from nothing
Where I started

I started with nothing. And I mean nothing.

Broken home. Inner city. Food stamps and welfare. No network, no safe landing, no head start. Everything I have, I built, and I built all of it from zero, because zero is exactly where I began.

I don’t tell you that for sympathy. I tell you because it is the reason I know, down to the bone, what a dollar is worth, how hard it is to climb, and how quietly it can all slip away when you stop paying attention. It is also why I give so much of this away. Someone’s help changed everything for me once, and this is me passing it on.

What I’ve built

weAudit is the third company I’ve built from nothing.

The first was World Internet Now, one of the earliest internet service providers. We took it from a startup all the way to nationwide, back when most people had never even heard the word online. The second was Send A Balloon, the first online e-greeting site, a joint venture with Betallic Balloons under Enterprise Capital Group, the non-automotive side of Enterprise Rent-A-Car. I have been building from zero, and scaling it, a step ahead of the curve, for a very long time.

The insider

I learned how the money really works from the inside.

For over a decade I was an executive inside the world’s largest credit card processor. I saw exactly how the money moves, where the fees hide, and how good business owners get quietly separated from their profit, year after year, without ever knowing. Then I left, on principle, and pointed everything I knew at the other side of the table.

That is what weAudit does. In sixteen years we have saved companies billions, backed by a 200% money-back guarantee and zero complaints on file. Our clients run from names you’d recognize, like Adidas and Yamaha, to the quiet giants that run entire industries, like Oldcastle and Driven Brands.

The turn

Then I realized I was losing too.

While I was busy fighting for everyone else’s money, I was quietly losing on three fronts of my own: my money, my health, my time. Successful on paper, running on empty. It took me years to even see it, and years more to win it all back.

That is what unfrustrated means. It is not a personality. It is the result.

For the record

Credentials are only permission to be heard.

For what it’s worth, here is the short list. What I actually care about is whether this makes a difference for you.

Forbes Business Council Entrepreneur Contributor Wharton Alumnus Vistage Speaker & Member Author, The Great American Heist Foreword by Kevin Harrington, Original Shark on Shark Tank
Off the clock

What I am really protecting.

My faith comes first, my family second, the work third, in that order, on purpose. I’m married to M, I have five kids, and most of the reason I care so much about money, health, and time is that those three things are exactly what it costs to be present for the people you love. I would rather win those back than win another deal.

These days, you will find me putting that hard-won time to use the way I hope you will, hunting down the best travel deals I can find, on a pickleball court more than I probably should be, watching how I sleep, eat, and recover, and doing my best to practice what this whole site preaches.

Why I built this

And this page is for the smallest of all.

I’ve saved billions for the giants, but they can afford someone in their corner. The corner store, the family business, the founder running on fumes with no team and no buffer cannot. They are the ones who remind me of where I started, and they are who this is for. At weAudit we take care of them too, and here I am giving away what the big companies pay for, free. Get your money back. Get your life back.

The Unfrustrated CEO

Robert is the founder of weAudit.com, America’s #1 Credit Card Processing Auditing Firm.